Live video is an awesome and powerful tool. Facebook loves live videos and will actively assist letting your network know you’ve gone live. Some live video ideas for you are:
- Behind the scenes videos. We go live for all the MichMash Podcasts for a behind the scenes look, then repurpose them on this YouTube channel. Creatives should embrace behind the scenes looks for anything made – food, art, fashion, makeup artist, DIYs, etc.
- Look what just came in! A hop or restaurant that receives a new shipment of goodies is great to share.
- Daily or weekly touchpoints. For those with audiences that look to them for advice, schedule live time, a particular day and time, that the audience can count on and tune in.
- Live Q & A sessions. Post the time and date, drum up excitement, and watch the questions roll in.
- Share your fun! Are you out and about somewhere fun or did you come upon a bit of entertainment or just wish to give a glimpse into an interesting happening? Go live!
- Enhance other content. Let’s say you are a yoga teacher and you post a blog about the benefits of a particular position. After you post the blog go live to show the position and talk up your blog!
- Show your expertise and educate.
- Capture footage of a live event; interview the speaker at a conference, highlight a bit from a show, etc.
- Walk through; show off the office and your happy staff, walk through the warehouse, capture the various elements of a home for sale, show the arts and crafts for sale at a show, there’s no limit.
Here are some tips on how to make the most of your live videos!
- Don’t get caught up in perfection. Be the authentic you (which is actually perfect)!
- Before you go live, make sure you have a strong signal connection. Generally speaking, it’s best to be on WiFi, or at least a 4G connection.
- Be prepared! Be clear about the audience and cater the content to them. Make sure to have a clear and valuable message; practice a bit beforehand and make some notes of definite points to address.
- Facebook allows for up to 4 hours of live video. Do plan on going live for at least 10 minutes. This provides followers time to receive the notification and tune in.
- Say “Hello” by name, to those that do tune in!
- During the video, let the audience know to hit the “Follow” button so they are always notified when you go live.
- Decide ahead of time if the video will be recorded in portrait mode or landscape mode. Portrait mode is best for broadcasting yourself only, otherwise go landscape – MAKE SURE that the phone is in landscape mode before going live as the orientation cannot be changed once the video has started.
- A phone stand can come in handy, we use this one.
We’d love to see you live! If you are going to do so, drop us a line and let us know.
