Marketing is known for its ever-changing nature. In recent years, the pace of this evolution has accelerated rapidly. New technologies, platforms, and strategies emerge almost daily. Businesses that want to stay ahead of the competition must adapt and be proactive in their marketing strategy. At 100th Monkey, we understand that that is a lot easier …
The holidays are a time when high traffic on your social channels, especially Instagram and Facebook, can easily convert to leads/sales. Utilizing those channels and keeping your current and future customers happy is key to a successful holiday season. Studies show that customers who feel valued and appreciated are more likely to tag you in …
‘Tis the holiday season and it’s more important than ever to be active online! A stellar online presence throughout the holiday season can help boost business by ensuring that you show up in your niche market. Here are a few quick and easy tips to make sure your marketing is merry and bright. Take Your …
Google processes over 40,000 searches per second, making it imperative that a business take steps to be “seen” by Google eyes. Since Google is an avid reader, a site that maintains consistent blog content is more likely to be brought into Google’s awareness. Some websites are updated frequently because of the nature of the business, as …
Live video is an awesome and powerful tool. Facebook loves live videos and will actively assist letting your network know you’ve gone live. Some live video ideas for you are: Behind the scenes videos. We go live for all the MichMash Podcasts for a behind the scenes look, then repurpose them on this YouTube channel. Creatives should embrace …
These days, it is possible to purchase just about ANY type of service or product. But, as an entrepreneur, it is helpful to think not only about the wide range of products and services your company offers, but also about which problems you’re solving for your customers. That’s why we emphasize proposing marketing solutions, not just …
Email marketing?! We’re kidding, right? You might be surprised at our answer: a resounding, “NO!” Email marketing is a classic, but also very powerful way to grow your business. Today we present to a few best practices that will go a long way in creating a successful campaign. It’s a platform that has yet to …
Are you reading this from the comfort of your home office? There’s a good chance the answer is a resounding YES! Our current, unprecedented state of the world has changed how offices everywhere are structured. Many companies, like St. Louis-based Square, are beginning to allow employees to work from home indefinitely. Others are adopting hybrid …
In our last blog, we talked about marketing’s role in sales, which is to “create a fertile ground from which sales can bloom.” This includes everything from logo and branding to brochures and direct mail pieces. Today, this marketing mix must also include social media and here is how social media can aid in seeing …
Marketing – What Should You Expect: Take a Walk On the Sales Side, Part 2 Read More »
At its core, marketing is a process. Through marketing, consumers are taught about a product or service and why they need it or want it, so they therefore purchase it. This process is also known as the 4 Ps: Product, Price, Promotion and Place. Product: Once a company deems their product ready to go to …
Marketing – What Should You Expect: Take a Walk On the Sales Side, Part 1 Read More »
When marketers of integrity hear claims like these… “Sign up today and we’ll deliver only high-quality leads to you!” “This is a limited time offer, so you need to act now.” “Your business cannot afford to miss out on this offer!” “We will share the marketing secrets that only large companies know about.” “We work …
Marketing – What Should You Expect: Patience, patience, patience Read More »
This blog is the first in a series designed to help the small to medium business understand what they can and cannot expect when hiring a marketing company. This first offering will provide a quick overview of marketing research, strategy and planning. Companies spend thousands of dollars to conduct marketing research, with the goal of …
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Email us: monkey@100thmm.com
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