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Marketing 101

Google is an Avid Reader

Google processes over 40,000 searches per second, making it imperative that a business take steps to be “seen” by Google eyes. Since Google is an avid reader, a site that maintains consistent blog content is more likely to be brought into Google’s awareness. Some websites are updated frequently because of the nature of the business, as …

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Bring Video to Life

Live video is an awesome and powerful tool. Facebook loves live videos and will actively assist letting your network know you’ve gone live. Some live video ideas for you are: Behind the scenes videos. We go live for all the MichMash Podcasts for a behind the scenes look, then repurpose them on this YouTube channel. Creatives should embrace …

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Managing a Virtual Team

Are you reading this from the comfort of your home office? There’s a good chance the answer is a resounding YES! Our current, unprecedented state of the world has changed how offices everywhere are structured. Many companies, like St. Louis-based Square, are beginning to allow employees to work from home indefinitely. Others are adopting hybrid …

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Marketing – What Should You Expect: Take a Walk On the Sales Side, Part 2

In our last blog, we talked about marketing’s role in sales, which is to “create a fertile ground from which sales can bloom.” This includes everything from logo and branding to brochures and direct mail pieces. Today, this marketing mix must also include social media and here is how social media can aid in seeing …

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Marketing – What Should You Expect: Take a Walk On the Sales Side, Part 1

At its core, marketing is a process. Through marketing, consumers are taught about a product or service and why they need it or want it, so they therefore purchase it. This process is also known as the 4 Ps: Product, Price, Promotion and Place. Product: Once a company deems their product ready to go to …

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Marketing – What Should You Expect: Patience, patience, patience

When marketers of integrity hear claims like these… “Sign up today and we’ll deliver only high-quality leads to you!” “This is a limited time offer, so you need to act now.” “Your business cannot afford to miss out on this offer!” “We will share the marketing secrets that only large companies know about.” “We work …

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