The thing about ideas is that they are fun. It’s exciting to sit around with friends and colleagues to discuss the ins and outs of a new …
Marketing – What Should You Expect: Take a Walk On the Sales Side, Part 2
In our last blog, we talked about marketing’s role in sales, which is to “create a fertile ground from which sales can bloom.” This includes …
Marketing – What Should You Expect: Take a Walk On the Sales Side, Part 1
At its core, marketing is a process. Through marketing, consumers are taught about a product or service and why they need it or want it, so …
