The holidays are a time when high traffic on your social channels, especially Instagram and Facebook, can easily convert to leads/sales. Utilizing those channels and keeping your current and future customers happy is key to a successful holiday season. Studies show that customers who feel valued and appreciated are more likely to tag you in social media postings and share your business with others. Here are a few easy ways to keep your customers, both current and potential, cheery this holiday season.
Use Auto-Generated Messages
Auto-generated messages are perfect for keeping your customers in the loop after hours or when you are away from your messaging systems. Both Instagram and Facebook have easy auto-generated messaging tools that you can use to keep your customers informed right away. A simple message goes a long way! Try “Thanks for your message. Our team is away at the moment, but will get back to you soon. We appreciate your inquiry!”
Like and Engage with Customer Postings
If customers are tagging you in their posts and showcasing your products, be sure to follow up by liking and commenting on their posts. Letting them know that you appreciate their business makes them feel valued and more likely to return.
Keep Your Response Time to a Minimum
Auto-generated responses are great, but it’s important that you are always following up with social media inquiries in a timely manner. For example, if you own a retail business and a customer asks about the availability of an item you have in-store, the sooner you respond, the more likely they are to purchase the item. It’s a win-win for everyone!
Offer Exclusive Discounts
Faithful customers are always great for business and the holidays are a great time to let them know that they are appreciated. If you have email addresses, send a quick thank you email with an exclusive discount code to your existing customer base. This can help to boost sales and customer satisfaction.
Hire an Agency to Help!
We totally understand that the holiday season can be overwhelming for business owners. This time of the year is a great time to let an agency help you out with your customer service needs. At 100th Monkey we offer a full range of online customer service options. Let us help you out! See a list of our services HERE.
Cheers to happy customers this holiday season!