Billy Joel sang about it, “I’ve lived long enough to have learned: The closer you get to the fire, the more you get burned.” It’s so simple to talk about, but tough to build. Great relationships are built on it. Many have been destroyed by a lack of it. The word of the day for …
At its core, marketing is a process. Through marketing, consumers are taught about a product or service and why they need it or want it, so they therefore purchase it. This process is also known as the 4 Ps: Product, Price, Promotion and Place. Product: Once a company deems their product ready to go to …
Marketing – What Should You Expect: Take a Walk On the Sales Side, Part 1 Read More »
When marketers of integrity hear claims like these… “Sign up today and we’ll deliver only high-quality leads to you!” “This is a limited time offer, so you need to act now.” “Your business cannot afford to miss out on this offer!” “We will share the marketing secrets that only large companies know about.” “We work …
Marketing – What Should You Expect: Patience, patience, patience Read More »
This blog is the first in a series designed to help the small to medium business understand what they can and cannot expect when hiring a marketing company. This first offering will provide a quick overview of marketing research, strategy and planning. Companies spend thousands of dollars to conduct marketing research, with the goal of …
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